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what are the significant factors that have led to the success of shoppers’ stop
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
factors which decide the broad area of scientific activity
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and
Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo
What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the
what is eic framework
what are the segmentation characteristics or bases that presented bayer aspirin
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