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Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
Jack is deciding how to spend the $6 budget he has allocated for today's telephone calls. There are only two people he intends to call: his girlfriend Jill, and his old high scho
Define the concept of strategy decision in product line. An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As gi
Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a
considering the concept of product life cycle where would you put video games in their life cycle
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
QUESTION a) Using illustrative and numerical examples, differentiate between speculation and arbitraging in the context of foreign exchange market. b) One year borrowing
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
"consumer mind is a Black Box"
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