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Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m
What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,
Illustrate the term market and its managing. We comprehend a market like the set of all actual and potential buyers of a service or product, and we control the marketing by ana
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
Define the concept of Marketing Information System. Meaning of Marketing Information System : Marketing Information system is systems which consist of people, procedu
What are various perspectives to explain E-Commerce? E-Commerce can be defined through various perspectives, which are given below: a. Communications perspective b. Bus
The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million. Unfortunately, the costs have been mu
What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
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