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Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
on line marketing
The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million. Unfortunately, the costs have been mu
Breakeven Analysis Campbell Soups has set up a factory in Hong Kong at an estimated cost of $3.1 Million. In the first few years of operation, its product line will consist of du
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
3.2 Explain how distribution of Canon is arranged to provide customer convenience
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f
various approaches that are followed by FMCG companies test marketing in marketing management
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
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