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What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be
Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
define marketing .its importance
Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as
Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
Marketing control: Because many surprises occur during the implementation of the marketing plan, the marketing department must practice constant marketing control. Marketing
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
approaches followed by FMCG in test marketing
list out secondary sources of information while pursuing market research.
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