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QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
what''s Challenges in Implementing E-CRM?
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
What are the several advantages of Business to Business? Some of the advantages of Business to Business are: a. Enhanced customer satisfaction b. Enhanced inventory syste
What is influence of the human resource information system? Affect of Human Resource Information System (HRIS): Firms have invested upon the software for P+R as Oracle, S
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