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What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
A rectangular solid block of ice is melting such that the height is always twice the edge of the square base. Find the expression for the instantaneous rate of change of surface ar
Discuss the importance of strategy and good leadership in marketing
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
Features of Marketing Information System: 1. Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into
Key challenges for a Domestic Company for Sustainability in Market - Competitive pressure of global players : With the advent of open economy policy, the country ha
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
How should price be set on a product or service for the first time?
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