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what is affortability based pricing?
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be
How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li
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How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
what are advantages and disadvantages of five maketing philosophies
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