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study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product
identify and briefly describe four trends in the macro /market environment
What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation
What are the parts of Convenience Goods? These are further divided within two goods: a. Staple convenience goods. All goods are consumed there by most people every day (for
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
difference between the personal selling and salesmanship?
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Problem 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points required to be addressed from Unit 6 com
What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr
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