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Q. Quantities Methods for preparing advertisement budget?
Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so on are used to prepare advertisement budget. Multiple regressions assist to determine the contribution and effect of advertisement budget on the level of sales. These techniques presume that current sales are dependent on current advertising and carry over effect from preceding period advertising.
Defining Marketing Communications There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some o
pest analysis of any sbu
Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
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Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC
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