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Quantifying Observations:
When the behaviours specified have to provide certain measurement then some form of quantification is required. The quantification usually takes the form of counting. The count may be of number of times that a subject shows a particular form of behaviour during a period of observation. Here observer should be sure of when one act ends and the next begins. It is wise to break the period of observation into short segments and observer can then watch occurrence or non-occurrence of particular behaviour under specified categories.
SIZE OF SAMPLE: Large samples are more representative of the population of interest than the sinall samples. There are no specific rdes for determining the desired sampl
a) Define "news" and illustrate the concept of "news worthiness" in the field of PR. b) Describe how PR is distinguished from i. Advertising ii. Marketing iii. Sales pr
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Management by Objectives (MBO) Management technique is based on target-setting theory in which employees are given specific measurable goal to achieve. MBO has been shown to
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Context Setting 'Context setting' implies that the significance and inter-relatedness of individual dataitems be made explicit, and piece of information in the entire scheme
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