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Quality is customer defined:
Quality of service or service excellence is a desire to maintain or strengthen the commitment to the library's philosophy of service to users. Quality is defined as the gap between a customer's expectations and perceptions. Such customer focus requires not only an attention to internal processes but also an awareness of the external marketplace.
Only a match between the requirements of the marketplace and the internal processes and operations will lead to quality service.
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Backward Integration A strategy in which an organization builds competitive benefits by controlling the provider of the raw materials needed to make its products.
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