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a) Define "news" and illustrate the concept of "news worthiness" in the field of PR. b) Describe how PR is distinguished from i. Advertising ii. Marketing iii. Sales pr
Contract Performance Here let us see the final stages of completion of a contract. M onitoring You should closely monitor the performance of the consultant. This could
Problem 1 Explain how the magic bullet theory two step flow theory and uses and gratifications theory differ in explaining how the mass media influence their audience. Pro
Acquisition of NBM: Once it is decided that NBM will form a part of the collection of the library, efforts should be made by the librarian to make a planned selection of NBM t
Cost: DDS should be cost-effective. In devising a cost-effective service, all types of costs, viz, direct as well as indirect costs should be taken into consideration. Direct
Origin and Development of Internet The Internet has its origins in a network called the 'ARPA net, developed in the early 1970s by the Advanced Research Projects Agency (ARPA)
Advantages of Ordering procedure: 1) Agents frequently allow a certain percentage of discount over the subscription rates of some periodicals where publishers do not offer an
LIBRARY CATALOGUE AND THE FIVE LAWS OF LIBRARY SCIENCE The Five Laws. of Library Science are a set of basic guiding principles for designing and operating a library or a libr
Need and Purpose The personnel of an organisation play the most vital role by converting all the other resources into tangible products and services.. Therefore attention to
Product standards Product standards bring about a high quality of products. The customer needs continuous assurance of the credibility of a product for sustained relationship w
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