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a) Define "news" and illustrate the concept of "news worthiness" in the field of PR. b) Describe how PR is distinguished from i. Advertising ii. Marketing iii. Sales pr
PERIODICALS RECEIVING WORK: The work of receiving periodicals is perhaps the most difficult activity in the Periodicals Department. It requires thoughtful planning and systema
Indexing and Abstracting Services: We have already discussed in Section the indexing and abstracting publications as secondary documents. The topic has also been discussed in
QUESTION 1 Apply Porter's Five Forces Model to UTM explaining how it can be used by the University to assess the attractiveness of the Tertiary Education Sector QUESTION 2
Writing a case report analysis on public sector management
Question: "Web-based training is part of the biggest change in the way our species conducts training since the invention of the chalkboard or perhaps the alphabet. The developm
Disadvantages of contracting As we saw some of the factors that drive a contracting decision, now let us understand the disadvantages or criticisms associated with contracting
Name Catalogue: A name catalogue is a variation and extension of an author catalogue. It contains entries for works of an author and also for books written on him. All entries
Disciplines and Subjects - Library management: In a modern library the arrangement of documents is usually by subject. Thus, subject is the characteristic of division for arra
A large unit manufacturing electrical goods which has been known for its liberal personnel policies and fringe benefits is facing the problem of low productivity and high absenteei
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