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Why is qualitative research techniques called exploratory research by many?
In recent years, qualitative research has come to refer to selected research methods used in exploratory research designs. Quantitative research techniques instead are more directly related to descriptive and causal designs than exploratory design. Hence many people use the term qualitative and exploratory interchangeably though a researcher must avoid doing the same.
An experiment aims at measuring the impact of one or more independent variables on a dependent variable. For example take the case of the impact of training on the performance of s
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what is relationship marketing ?
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