Qualitative research techniques called exploratory research, Marketing Research

Assignment Help:

Why is qualitative research techniques called exploratory research by many?

In recent years, qualitative research has come to refer to selected research methods used in exploratory research designs. Quantitative research techniques instead are more directly related to descriptive and causal designs than exploratory design. Hence many people use the term qualitative and exploratory interchangeably though a researcher must avoid doing the same.

Related Discussions:- Qualitative research techniques called exploratory research

Write a short note about comparative scaling techniques, Write a short note...

Write a short note about comparative scaling techniques As name suggests comparative scaling includes direct comparison of stimulus objects with one another. For instance, manage

International contract terms, INTERNATIONAL CONTRACT TERMS: Since in inter...

INTERNATIONAL CONTRACT TERMS: Since in international transactions, traders are from diverse nations, specific term should be interpreted in a similar way by all the parties concer

Discuss the steps in the marketing research process, Question 1: a. Li...

Question 1: a. List down and discuss the different steps in the Marketing Research Process. b. Discuss the importance of correctly defining the research problem. Quest

Explain the nature of consumer behaviour, Q. Explain the Nature of consumer...

Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch

Refund of central excise, REFUND OF CENTRAL EXCISE : Refund of central exc...

REFUND OF CENTRAL EXCISE : Refund of central excise is an important fiscal incentive for export promotion. As you know, exports should not bear the burden of indirect taxes. Hence

Prepare a brief marketing plan, ‘Tots & Teens Fashion' is a small business ...

‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r

Marine insurance contract, Marine Insurance Contract : Article 3 of the In...

Marine Insurance Contract : Article 3 of the Indian Marine Insurance Act, 1963 defines marine insurance contract as "It is an agreement whereby the insurer undertakes to indemnify

Justify problem identification and problem-solving research, Justify proble...

Justify problem identification and problem-solving research in details. Are these two categories of researches related? Answer Problem identification research is undertak

Describe the use of forward questions in questionnaire, Describe the use of...

Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene

Negotiation of export documents under letters of credit, Negotiation of Exp...

Negotiation of Export Documents under Letters of Credit : Where the exports are under letter of credit arrangements, the banks will negotiate the export bills provided it is drawn

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages