Qualitative research techniques called exploratory research, Marketing Research

Assignment Help:

Why is qualitative research techniques called exploratory research by many?

In recent years, qualitative research has come to refer to selected research methods used in exploratory research designs. Quantitative research techniques instead are more directly related to descriptive and causal designs than exploratory design. Hence many people use the term qualitative and exploratory interchangeably though a researcher must avoid doing the same.

 


Related Discussions:- Qualitative research techniques called exploratory research

Objectives-export policy framework, OBJECTIVES After studying this unit...

OBJECTIVES After studying this unit, you should be able to: . 1.  explain the basic significance and objectives of India's Export-Import policy 2.  describe the rationale

Elucidate the different types of exploratory research design, Elucidate the...

Elucidate the different types of exploratory research designs. Answer Exploratory research design includes many qualitative data collection techniques like in-depth interv

Moving averge, inn moving average method, we need data of atleast a) three ...

inn moving average method, we need data of atleast a) three years b) four Years c) five years d) six years

Principles of marketing, briefly outline the differencies between marketing...

briefly outline the differencies between marketing evolution and marketing philosophies

Discuss construct validity and types of construct validity, Discuss constru...

Discuss construct validity and types of construct validity. Answer Construct validity addresses question of what construct or characteristic the scale is, in fact, measuri

Special contracts-export sales contract, SPECIAL CONTRACTS : You have lear...

SPECIAL CONTRACTS : You have learnt that the applicable law can be the law of either party or that of a third party. It will be the Indian Contracts Act, if Indian law will apply.

Standard policies of cover issued , Standard Policies The ECGC has de...

Standard Policies The ECGC has designed four types of Standard Policies to provide cover for shipment made on short-term credit. i) Shipments (Comprehensive Risks) Policy

Explain the positioning strategies of services, Question 1 Explain the con...

Question 1 Explain the concept of Service mapping with example Question 2 Write a short notes on- Factors that influence customer expectations Pricing strategies

General conditions in export contracts, GENERAL CONDITIONS IN EXPORT CONTRA...

GENERAL CONDITIONS IN EXPORT CONTRACTS : Export contract refers to the subject matter of the contract. In addition, the contracts also mention the rights of the party concerned ag

Determine the primary editing problem, Determine the primary editing proble...

Determine the primary editing problem One of the primary editing problem concerns with faking of an interview. Such fake interviews are difficult to spot till they come to edit

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd