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Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organization should facilitate the consumer to act on their purchase intention. The provision of credit or payment terms might encourage purchase or a sales promotion such as the opportunity to receive a premium or enter a competition may offer an incentive to buy now. The relevant internal psychological process that is associated with purchase decision is integration.
OBJECTIVES After studying this unit, you should be able to : 1. describe the need of cargo insurance in international business; 2. explain various kind of perils covered
HIGHLIGHTS OF EXIM POLICY 1997-2002 : The new Exim Policy 1997-2002 aims at giving a major thrust to acceleration of India's exports through restructuring and revamping of var
Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes
GENERAL CONDITIONS IN EXPORT CONTRACTS : Export contract refers to the subject matter of the contract. In addition, the contracts also mention the rights of the party concerned ag
Q. What is Neo-Freudian theory? This theory tends to highlight the fundamental role of social relationships in the formation and development of personality. Alfred Adler outloo
difference both type of car
I want to oder my assessment how long it will take to finish it?
Question 1 Explain the concept of Service mapping with example Question 2 Write a short notes on- Factors that influence customer expectations Pricing strategies
State the term- Production Research assists you in an enterprise to decide in the field of production on:- What to produce How much to produce When to produce
Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can
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