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Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organization should facilitate the consumer to act on their purchase intention. The provision of credit or payment terms might encourage purchase or a sales promotion such as the opportunity to receive a premium or enter a competition may offer an incentive to buy now. The relevant internal psychological process that is associated with purchase decision is integration.
Q. Explain Spreading activation ? Spreading activation involves the proposal of one memory 'triggering' another one. For instance one might think of Coke every time one remembe
Culture is learned through the following three ways: 1. Formal learning : Parents as well as elders teach children the proper way to behave. For example you have been taugh
Registration-cum-Membership Certificate: Any person, applying for a licence to import or export or for any other benefit or concession under this policy shall be required to finis
Post purchase evaluation The EKB model was additional developed by Rice (1993) which suggested there must be a feedback loop Foxall (2005) further suggests the significance of
Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy (a) Select an organisation to use as a case study or
Purpose of Review The reasons for review of related literature are: 1.To gain a background knowledge of the research topic. 2. To identify the concepts relating to it pote
List out the secondary sources of information while pursuing market research.
DEFERRED CREDIT FACILITIES : Export of goods on deferred payment terms can be financed under suppliers credit or Buyer'$ credit. Let us first understand what they are. Supplie
Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to
Procedural Formalities : The Shipping Bill and the other documents are submitted to the Custom House as soon as the Rotation No. has been given to the carrier. As soon as the docu
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