Publicity, Marketing Management

Assignment Help:

Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comment in the print media or by obtaining a favourable presentation of it upon radio, television or stage.

Merits:

1.       As a "free advertising", publicity can be positive and stimulate demand at no cost.

2.       May be perceived by the consumers as more credible, because it is not paid for by the seller.

3.       Consumer may pay more attention to these messages, because they are not quickly screened out as are many advertisements.

Demerits:

1.       Publicity is not always possible because it is not in the hand of the seller.

2.       Publicity can be negative and hurt sales as well any from of paid as company product, and brand images.

3.       Company cannot completely control the content of publicity messages.


Related Discussions:- Publicity

What is advertising in functions of marketing, What is advertising in funct...

What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s

Who is part of this buying decision, Who is part of buying decision? W...

Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib

What is niche marketing, What is Niche Marketing? Niche Marketing: ...

What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within

Explain about the marketing information system, Explain about the Marketing...

Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the

Pigeonhole principle, A binary relation R from A to B is said to be a funct...

A binary relation R from A to B is said to be a function if for every element a in A, there is a unique element b in B so that (a, b) is in R. For a function R from A to B, instead

Global markets, Understanding other cultures is vital to success in the glo...

Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha

Branding.., typesa of branding like producer''s name,picture-figure,name of...

typesa of branding like producer''s name,picture-figure,name of product,colour

What is the disadvantage of exporting in marketing, What is the disadvantag...

What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be

Retailers in primary participants of distribution channels, Explain the ret...

Explain the retailers in primary participants of distribution channels. Retailers: Retailers are all the establishments involved in selling merchandise for household or p

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd