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Question :
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services.
(a) Provide reasons for organizations to include advertisements in their marketing strategy.
(b) Communication specialists through research have established many theories in order to maximize efficiency and impact of an advertisement on the target audience. One of these theories is called the "Effects Model". Explain this theory in detail, elaborating each phase of the Model.
(c) Below is a list of terms regularly used in the world of advertising. Define each of these five terms:
1. Hype 2. Jingle 3. Circulation 4. Generic advertising 5. Slot
(d) Provide differences between advertising and publicity.
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QUESTION (a) What do you understand by classical utilitarianism? Explain its principles (b) How relevant do you think this concept is to our public and business organization
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NEED FOR INFORMATION Everybody needs information for some purpose or the other. When you want to travel, you need information about routes, timings of the transport services,
QUESTION (i) State and explain fully the Capital Asset Pricing Model (CAPM) (ii) An asset X has an expected return of 20%. The risk free rate is 6%. Find the expected return
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