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Question :
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services.
(a) Provide reasons for organizations to include advertisements in their marketing strategy.
(b) Communication specialists through research have established many theories in order to maximize efficiency and impact of an advertisement on the target audience. One of these theories is called the "Effects Model". Explain this theory in detail, elaborating each phase of the Model.
(c) Below is a list of terms regularly used in the world of advertising. Define each of these five terms:
1. Hype 2. Jingle 3. Circulation 4. Generic advertising 5. Slot
(d) Provide differences between advertising and publicity.
Question 1: (a) Identify and clearly explain the benefits of implementing ISO 14001? (b) Describe the importance of an Environmental Impact Assessment (EIA). Explain the are
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Question : Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or serv
Factors Driving Contracting In this section let us try to analyse the factors which drive contracting decisions. Here, the buy mode is referred as contracting, subcontracting
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describe the quantitative techniques in public system management
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