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Question 1:
Critically determine the different ways in which competitor advantage may be obtained by any firm of your choice.
Question 2:
You work as Marketing Communication Manager for any organisation of your choice. You are required to propose a one-year marketing communication plan that would enable the firm to achieve its marketing objectives.
Answer for a caselet
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test. (ii) Using the words 'Government Supported', 'Go
State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a
-12-x=8x-32
What are gauging tools comprised in annual plan control? Annual plan control consists of at least five performance gauging tools as illustrated below in points: a) Sales a
Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What
considering the concept of product life cycle, where would you put video games in their life cycle
How should price be set on a product or service for the first time?
What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
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