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Question 1:
Critically determine the different ways in which competitor advantage may be obtained by any firm of your choice.
Question 2:
You work as Marketing Communication Manager for any organisation of your choice. You are required to propose a one-year marketing communication plan that would enable the firm to achieve its marketing objectives.
Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
An example explaining all the stages of this process
How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th
Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
briefly explain the trend?
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
How should shoppers Stop develop its demand forecasts?
State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre
How is customer relationship affected in business market and the consumer market? Close Supplier: In Customer relationship there is a smaller customer base but having s
rs. 50 a vibrant nail paint 10 ml
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