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The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
Explain about the Product Line Pricing of Product Development. Product Line Pricing strategy of product development bring concerning an inter dependency among products, that is
Scope of the Marketing: Marketing is typically seen as the task of creating, programming promoting and delivering goods and services to consumers and businessman. In fact, m
consumer mind is a black box
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly
What is Growth Stage of Product Life Cycle? Growth Stage: A period of quick market acceptance of product and substantial profit enhancement also. Throughout this stage pr
factors which decide the broad area of scientific activity
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