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Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing
INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?
What the social factors have most influence on consumers purchasing
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
What are aspects of activities use in green marketing? At workshop of green ecological marketing was explained as the study of the positive and negative aspects of activities
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
To equip future accountants with the knowledge of integrating the information system of an organization. Outcome: At the completion of the assignment, students should be able
Reinforce areas in which your company outshines the competition. Is your ROE leaps and bounds above your competitors? Have you rewarded stockholders with a healthy dividend while s
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
State the relationship marketing principles Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty mar
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