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Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
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development and marketing core concepts
what are the various approaches to marketing?
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What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
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