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Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo
Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe
Define marketing mix
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe
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