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Should video game companies continue to alter their products to include other functions, such as e-mail?
discuss the henry assael model on buying decision behaviour
This debate requires you to show your understanding of consumer behaviour in designing promotion campaigns - the topic of the week. The case in point is the promotion of socially b
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
¨ Enclosed you will find our estimate of Well Water's most recent income statement and its current balance sheet. Please note that the asset values are estimated market value
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Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive par
How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
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