programme in marketing, Marketing Management

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the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..

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Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.

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considering the concept of product life cycle, where would you put video games in their life cycle?

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Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing

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