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What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
stages of buying process
Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
What are the different strategies in sprite brand
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
how are cereals distributed to reach the consumers
What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe
Illustrations of intangible satisfactions Illustrations of intangible satisfactions can be seen in social and psychological transactions involved increasingly with the work of
Question: (i) Identify and illustrate five trends for travel demand. (ii) Show how these trends would have an impact on the supply of air travel, assuming that there is a
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