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Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :
Concept of the marketing: Generally, marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term mark
Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
critically analyze mr.vincent''s reasoning
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
QUESTION Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimatel
marketing is a science for the management of a value delivery system
Retailing and Wholesaling Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail
Illustration of 3C of Marketing Triangle
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