Production of advertisement, Marketing Management

Assignment Help:

Q. Production of advertisement?

Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing other visual elements of advertisement and bringing all pieces together to create effective ad-copy. Copy-writing is diverse for print ads and Broadcast ads and T.V commercials. The essential components of print-ad are: subheads, headlines, slogan, logo, body-copy, illustrations, identification-marks, blurbs, boxes or panels, colours, closing ideas and layout etc.

Requisites of Effective Advertisement Copy:-

i.  Attractive

ii.  Interesting

iii. Retention Value

iv. Suggestive

v.  Educative

vi. Believable

vii. Appropriate


Related Discussions:- Production of advertisement

Describe the advantage of direct marketing, Question 1: Describe why th...

Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla

Factors affecting the life cycle of a product, Factors affecting the life c...

Factors affecting the life cycle of a product: there are many factors that affect the life cycle of a product. Statement of Joe Dean is very important in this regard. He said, "th

Explain about the tangible goods, Explain about the Tangible Goods   ...

Explain about the Tangible Goods   Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the

Mkt mgt, various approaches of test marketing

various approaches of test marketing

Test Marketing, Explain the various approaches that are followed by FNCG co...

Explain the various approaches that are followed by FNCG companies in test marketing

What is product strategy development, What is Product Strategy Development?...

What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external

Evaluation and control in the marketing communication plan, Question 1: ...

Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi

What are the marketing communications programmes, What are the marketing co...

What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir

Explain how public relations differ from advertising, Question : a) Di...

Question : a) Discuss the importance of public Relations (PR) as an organizational function. a) Elaborate briefly the techniques and tools that can be employed by mana

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd