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Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the
What is the difference between abstract construct and concrete variable?
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Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora
Question: You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited
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