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Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici
Marketing Reasearch Process: 1. specifying research objectives: In this step of the research process researchers must first obtain answer to the question," what is the purpos
Standard Policies The ECGC has designed four types of Standard Policies to provide cover for shipment made on short-term credit. i) Shipments (Comprehensive Risks) Policy
Question: (i) What is cost-plus pricing method? Why is its application particularly problematic in service industries? (ii) Discuss the factors which might influence the p
XYZ mini-mart is a well-established retail chain in Singapore or your country of your choice, selling grocery and household goods. Currently, it has 20 outlets and mostly they are
What was the distribution of products in marketing mixed?
how do we position a brand
MEANING AND NATURE OF EXCHANGE RATES : During the Great Depression of the 1930s, almost all countries found it difficult to increase their exports. Many of them decided to resort
Currency Options : As you have learnt the forward contract protects the interest of the holder against the risk of adverse movements in exchange rates. At the same time, the contr
Q. Explain the Family Decision Making? Individual members of families frequently serve different roles in decisions that ultimately draw on shared family resources. A number of
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