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Consumer mind black box. Explain.
NEED AND RATIONALE : Export documentation is commonly considered to be the most complex and difficult part of overseas marketing. You may have come across such comments as "export
Problem formulation process mainly consists of studying situation environment hypothetical solutions or actions and choice of most appropriate course of actions. These studies can
Consumers are connect in both internal and external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certain s
Advance against Retention Money: Banks grant advances against retention money, which is payable within one year from the date of shipment. The advances granted upto 90 days. If su
Q. What are the Motivational conflicts? Motivational conflicts: _ Positively valued goals means consumers are motivated to approach the goal and will seek out products tha
What are the product classification and attributes?
Q. Define Post-purchase evaluation? Post-purchase evaluation - Cognitive Dissonance The final phase is the post-purchase estimation of the decision. It is general for custom
Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to
Q. Define the Sub-culture categories? A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as wel
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