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As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe
Q. Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.: The many stages in NPD are:- (1) G enerating Ne
What are the strategic benefits in e-commerce? Strategic Benefits: This helps to reduce labour cost and delivery time and also the cost incurred within the given areas:
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
1. How important do you feel the following attributes are for a bakery 1: Very Important 5: Not important at all Variety of Products 1 2 3 4 5
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
Discuss the factors that need to be considered when developing an international marketing communication campaign
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
draw the Typical Profiles Of Shoppers Stop Customer Segments .
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