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Product specialization:
Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells microscopes to university Labourites, the firm makes different microscopes for different customer groups but does not manufacture other instruments that laboratories might use. Through a product specialization strategy, the firm builds a strong reproduction in the specific product area. The down side risk is that he product may be supplanted by an entirely new technology.
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
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States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
Question 1: "There have been evident signs that the public sector needs to be reformed as the socio-economic context in which Mauritius is faring has changed." Discuss the pres
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Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :
How should Shoppers? Stop develop its demand forecasts?
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