Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Product related segmentation:
Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use situations. Rasna, for example, is shown as being used in different situations like a party, the unexpected guests, a drink at the end of a long and tiring working day, etc.
Benefits segmentation: here, the marketer identifies benefits that a customer looks for when buying a product. This has been a very effective method of segmenting the market for watches, where a customer may buy for just knowing the time, or durability, or as a gift an accessory a dress item a jewellery item.
Quantity consumed: the quality consumed at any given time has also been the basis for segmenting the beverages (tea, coffee) soft drinks, breweries and cigarette markets. Accordingly, the following market segments are visible:
1. Heavy users
2. Moderate users
3. Light users
The differentiation between them is based on the benchmark quantity defined by the marketer for the each segment.
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
how to write a channel design decision: intensive, selective and exclusive
What is consumer satisfaction about the marketing? Consumer satisfaction: Today’s customers face a growing range of choices in the products and services they can buy. The
Key challenges for a Domestic Company for Sustainability in Market - Competitive pressure of global players : With the advent of open economy policy, the country ha
Q. Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing, the seller engages in mass produc
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
What are sabmiller interfaces with loqgistics, marketing, distribution
Does marketing solely to increase profit?
Competitive prices everyday The competitive prices everyday philosophy states consumers that they will gave products at a competitive price, or same as the price of other busi
Question 1: (a) Critically discuss the concept "Communications Strategy". Support your answer with relevant examples. (b) Using relevant examples, explain the term "Sales
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd