Product policies, Marketing Management

Assignment Help:

Product policies:

Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which profit is earned, enabling the firm to exist. Therefore, the product is the fundamental feature which determines the firm's success or failure. Good product policies are the basis on which the right products are produced and marketed successfully. The fundamental function of a product policy is that it guides the activities of a firm and is measured not only with the current profits, but also with the long life of the firm. The policies of the firm must be to manufacturer right products for the consumers. "Product policy is concerned with defining the type, volume and timing of the products a company offers to sale". The product policy is the objectives and guidelines, which determine the nature of the product or the services, to be marketed. All types of commercial function must have a policy. And when a product is concerned, a policy is essential to make the product up to the standard expected by the consumers. The product policy is a broad term and includes many activities. Products policy generally covers the following

1.       Product planning and development.

2.       Product mix

3.       Product packaging

4.       Product positioning

5.       Product branding                                       


Related Discussions:- Product policies

What is integrated marketing, What is integrated marketing? Integrated...

What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro

Categorization of the advertising, Categorization of the advertising:- ...

Categorization of the advertising:- The objective of advertising differs under different situations. One advertiser may perhaps seek to generate immediate response from the cus

Explain about the company’s macroenvironment in brief, Explain about the Co...

Explain about the Company’s Macroenvironment in brief. The Company’s Macroenvironment: The larger societal forces influence the entire microenvironment demographic, natura

Illustrates the words of philip kotler about e-commerce, Illustrates the wo...

Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu

Customer relationship management, Customer Relationship Management Cus...

Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage

Define augmented product, Augmented Product An augmented product is on...

Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.

Media Plan., Assessment 2 Written or Oral Questions Base on Samsung Sliding...

Assessment 2 Written or Oral Questions Base on Samsung Sliding PC 7 Series. 1. What are the different media which you propose to choose & why? 2. Mention the budget allocation for

Function of the packaging, Function of the packaging: 1.       Product...

Function of the packaging: 1.       Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat

Calculus, A rectangular solid block of ice is melting such that the height ...

A rectangular solid block of ice is melting such that the height is always twice the edge of the square base. Find the expression for the instantaneous rate of change of surface ar

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd