Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Product policies:
Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which profit is earned, enabling the firm to exist. Therefore, the product is the fundamental feature which determines the firm's success or failure. Good product policies are the basis on which the right products are produced and marketed successfully. The fundamental function of a product policy is that it guides the activities of a firm and is measured not only with the current profits, but also with the long life of the firm. The policies of the firm must be to manufacturer right products for the consumers. "Product policy is concerned with defining the type, volume and timing of the products a company offers to sale". The product policy is the objectives and guidelines, which determine the nature of the product or the services, to be marketed. All types of commercial function must have a policy. And when a product is concerned, a policy is essential to make the product up to the standard expected by the consumers. The product policy is a broad term and includes many activities. Products policy generally covers the following
1. Product planning and development.
2. Product mix
3. Product packaging
4. Product positioning
5. Product branding
Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li
discovery
three types of methods used for measuring customer satisfaction
Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p
The sum of the digits of a certain two digit number is 7. Reversing it''s digits increases the number by 9. What is the number ? I Know the number is 34, but I have to show my work
What are the problems with green marketing? Problems with green marketing: During using green marketing the firms should overcome a number of potential problems. Those proble
various approaches followed by FMCG companies in test marketing
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd