Product policies, Marketing Management

Assignment Help:

Product policies:

Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which profit is earned, enabling the firm to exist. Therefore, the product is the fundamental feature which determines the firm's success or failure. Good product policies are the basis on which the right products are produced and marketed successfully. The fundamental function of a product policy is that it guides the activities of a firm and is measured not only with the current profits, but also with the long life of the firm. The policies of the firm must be to manufacturer right products for the consumers. "Product policy is concerned with defining the type, volume and timing of the products a company offers to sale". The product policy is the objectives and guidelines, which determine the nature of the product or the services, to be marketed. All types of commercial function must have a policy. And when a product is concerned, a policy is essential to make the product up to the standard expected by the consumers. The product policy is a broad term and includes many activities. Products policy generally covers the following

1.       Product planning and development.

2.       Product mix

3.       Product packaging

4.       Product positioning

5.       Product branding                                       


Related Discussions:- Product policies

How is the human resource environment certainly structured, Describe in det...

Describe in detail that how the Human Resource Environment is certainly structured. The human resource environment is structured along with the given categories, which are illu

Development of relationship marketing, Question 1: (a) Discuss the infl...

Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the

Technical options in the service marketing, Question 1: Show the techni...

Question 1: Show the technical options in the service marketing Brief explanation on ‘Innovations in Services Marketing' Table with explanations and examples

Working of first barrier of exchange in intermediaries, Define the working ...

Define the working of first barrier of exchange in intermediaries. The primary barrier for smooth exchange results by the fact which sources of supply and centres for demand ar

Why is ensuring important for marketers, Why is ensuring important for mark...

Why is ensuring important for marketers? Ensuring the important for marketers in marketing : Marketers require ensuring that when adding benefits to a product, the cost

What is the meaning of marketing concept, What is the meaning of marketing ...

What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar

Determine relevant total average cost per week, A bank uses a certain form ...

A bank uses a certain form at a uniform rate of 60 pads per week. During each of the 52 weeks per year it is in operation. Every replenishment order it places is delivered at one t

Supply and demand framework, The market for labor can be studied use a supp...

The market for labor can be studied use a supply and demand framework.  The demand for labor is from employers who use labor to produce goods and services.  The supply of labor is

Define education and occupation in consumer behaviour, Define the Education...

Define the Education and Occupation in the consumer behaviour. Education and Occupation: Level of educations also affects how decisions are completed. They seed books, e

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd