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What is the product planning and development in scope of marketing?
Product planning and development in function of research:
A product is something that is given by a business to customers to satisfy their requirements. This has great importance into all other areas of marketing management. Here the success of marketing depends on the nature of the product given to the customers. And the product should be so designed and developed which it meets need of the customer.
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Discuss in detail the different Decisions concerning product mix and product line? Product Mix: The first task of Marketing Manager is to response the question. What type
Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li
What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p
Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine
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