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What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
Elements of the marketing: the marketing thinking starts with the customer needs. Today each marketer wants to retain and satisfy the customer because of the intense competition.
Question 1: Critically determine the different ways in which competitor advantage may be obtained by any firm of your choice. Question 2: You work as Marketing Communic
defined marketing management and its feature
what are famous examples of down-market stretching done by large companies?
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
#“Consumer mind is a Black Box” –Discussquestion..
what are significant factors that have led to the success of shoppers'''' sto
What is test marketing and various approaches followed by FMCG companies
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