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Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
identifing brand personality in consumers mind
Question : The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so
Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
Two nights ago, an astronomer took a picture of a small portion of the sky containing 10,000 stars. Last night, the astronomer took a picture of the same portion of sky (containi
Explain the retailers in primary participants of distribution channels. Retailers: Retailers are all the establishments involved in selling merchandise for household or p
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
how is marketing in 21 century
Statistics show that rates of CKD are continuing to rise in Australia and worldwide. Global and national economies and health politics affect the health budget. A nephrology se
Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company
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