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Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
identify and explain four common segmenting variables
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
What are the significant factors that have led to the success of Shoppers Stop?
Answer for a caselet
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat
Store layout The word store layout refers to: How store fixtures and display gondolas are positioned within the store The size of the store fixtures and display gondolas
Considering the concept of product life cycle, where would you put video games in their life cycle?
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