Product line and product item, Marketing Management

Assignment Help:

Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a product item, such as Lux soap, Colgate, Toothpaste, Facit typewriter, H.M.T watch, Rath Vanaspati, television and Bajaj Chetek scooter.

Product line: a product line is a group of different product items, closely related with each other. all the product lines are closely related with each either because they satisfy a class of needs, or used together, or are sold to the same group of the customers, or are sold through the same channel of distribution, or are within the same pricing range. Colgate, Toothpaste, Facit typewriter, H.M.T watch, Rath Vanaspati, television and Bajaj Chetek scooter are the examples of a product line. Here it is appropriate to note that a particular brand of a product is a product item and all the brands of the same product are included in the product line.


Related Discussions:- Product line and product item

Marketing Management, Does marketing exist solely to increase profit? If th...

Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss

PEST ANALYSIS, Select THREE of the godrej consumer products ltd. SBUs and u...

Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select

Math problem help, 1.) Cost Revenue Model: Roberto operates a delivery serv...

1.) Cost Revenue Model: Roberto operates a delivery service in a large city. His start up cost amounted to $3900. He estimates that it costs him (in terms of gasoline, wear and tea

Customer cycle of failure in a service organization, Question: a) Expl...

Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.

Define the storage in marketing function, Define the storage in marketing f...

Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u

What is psychographic or psychological segmentation, What is Psychographic ...

What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character

International Marketing , List out the secondary sources of information whi...

List out the secondary sources of information while pursuing market research.

Draw payoff diagrams, The venture capital firm called MIT Ventures is consi...

The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of converti

Test Marketing, what is test marketing? explain the various approaches that...

what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.

What are focus and drawback of production concept, What are focus and drawb...

What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd