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Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a product item, such as Lux soap, Colgate, Toothpaste, Facit typewriter, H.M.T watch, Rath Vanaspati, television and Bajaj Chetek scooter.
Product line: a product line is a group of different product items, closely related with each other. all the product lines are closely related with each either because they satisfy a class of needs, or used together, or are sold to the same group of the customers, or are sold through the same channel of distribution, or are within the same pricing range. Colgate, Toothpaste, Facit typewriter, H.M.T watch, Rath Vanaspati, television and Bajaj Chetek scooter are the examples of a product line. Here it is appropriate to note that a particular brand of a product is a product item and all the brands of the same product are included in the product line.
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select
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List out the secondary sources of information while pursuing market research.
The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of converti
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What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product
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