Product lifecycle, Marketing Management

Assignment Help:

Product Lifecycle

The key terms include:

1. Product Class.   At the most generic stage, this phrase refers to all products from all competing producers that serve the similar functional purposes in roughly the similar manner, despite short differences in appearance and performance; for example, all passenger cars manufactured in the world today are a product class.

2. Product Form.   A lesser generic level, this term offers to all products within a group that are more same in customer perception and use than all items in a product class. Using the passenger car example, a product from within this product class would be luxury passenger cars.

3. Brand.   Brand defines to various items in a product form produced by the similar organization or industries. Mercedes Benz is a brand within the product form of luxury automobiles.

4. Model.   The least generic classification, this defines to a specific and individual item generated by an industries or an organization. A 300 E Class Sedan is a specific model produced under the brand of Mercedes Benz within the product form of luxury automobiles within the product class of passenger cars.


Related Discussions:- Product lifecycle

Main advantages of keeping an in-house is function, Identify FIVE main adva...

Identify FIVE main advantages of keeping an in-house IS function.   There are several significant advantages of maintaining an in-house IS function, five are listed below. H

TEST MARKETING, Explain the various approaches that are followed by FMCG CO...

Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING

Differentiate between horizontal and vertical conflicts, Question: (a) ...

Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict

Curves Family Envelope, A curve which touches each member of a family of cu...

A curve which touches each member of a family of curves and which is touched at each point by some member of the family is called the envelope of the family of curves. Example: Co

Sales. Energy drinks, demonstrate your understanding of the principles of m...

demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers

What are the ways devised in competition by theodore levitt, What are the w...

What are the ways devised in competition by Theodore Levitt? Several of the ways devised in words of Theodore Levitt to outsmart the competition are as: a. Be a customer led

Discuss different types of pricing strategies, Discuss the different pricin...

Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w

Selection of an advertising agency by rates charged, Q. Selection of an adv...

Q. Selection of an advertising agency by Rates Charged? Rates Charged :- The rates offered by the advertising agency must be quite responsible. These rates must suits the pock

Macro Market Enviroments impacts on retail industry, Describe four trends ...

Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd