Product lifecycle, Marketing Management

Assignment Help:

Product Lifecycle

The key terms include:

1. Product Class.   At the most generic stage, this phrase refers to all products from all competing producers that serve the similar functional purposes in roughly the similar manner, despite short differences in appearance and performance; for example, all passenger cars manufactured in the world today are a product class.

2. Product Form.   A lesser generic level, this term offers to all products within a group that are more same in customer perception and use than all items in a product class. Using the passenger car example, a product from within this product class would be luxury passenger cars.

3. Brand.   Brand defines to various items in a product form produced by the similar organization or industries. Mercedes Benz is a brand within the product form of luxury automobiles.

4. Model.   The least generic classification, this defines to a specific and individual item generated by an industries or an organization. A 300 E Class Sedan is a specific model produced under the brand of Mercedes Benz within the product form of luxury automobiles within the product class of passenger cars.


Related Discussions:- Product lifecycle

Major sale promotion desicion, what are the major sale promotion ssuold kit...

what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?

Caselet, considering the concept of product life cycle, where would you put...

considering the concept of product life cycle, where would you put video games in their life cycle

Challenges facing a customer centric organization, The world is changing dr...

The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr

What do you mean by advertising appeal, Q. What do you mean by Advertising ...

Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in  attention of audience or influencing their feel

Quality standard iso 9000 certification to 2tw, The company 2TW manufacture...

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

Marketing channels, if a consumer buys an item through a catalog over the p...

if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?

Quality assurance in packaging and manufacturing goods, how to maintain qua...

how to maintain quality assurance in management? whose procedures of manufacturing for goods in Pharmaceutical companies. please discuss in easy words?

Question, Discuss about the natural environment?

Discuss about the natural environment?

What are interest of organization - customers and society, What are the int...

What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd