Product lifecycle, Marketing Management

Assignment Help:

Product Lifecycle

The key terms include:

1. Product Class.   At the most generic stage, this phrase refers to all products from all competing producers that serve the similar functional purposes in roughly the similar manner, despite short differences in appearance and performance; for example, all passenger cars manufactured in the world today are a product class.

2. Product Form.   A lesser generic level, this term offers to all products within a group that are more same in customer perception and use than all items in a product class. Using the passenger car example, a product from within this product class would be luxury passenger cars.

3. Brand.   Brand defines to various items in a product form produced by the similar organization or industries. Mercedes Benz is a brand within the product form of luxury automobiles.

4. Model.   The least generic classification, this defines to a specific and individual item generated by an industries or an organization. A 300 E Class Sedan is a specific model produced under the brand of Mercedes Benz within the product form of luxury automobiles within the product class of passenger cars.


Related Discussions:- Product lifecycle

Propose an effective extended marketing mix, Question 1: You work for a...

Question 1: You work for a new regional airline that has recently started serving Mauritius. It is a low-cost budget airline. a. Explain what are the characteristics of ser

What are the support activities, What are the support activities? Supp...

What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing

Test marketing, what is test marketing?explain the various approaches that ...

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing

Sales and Marketing, Demonstrate your understanding of the principles of ma...

Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.

Explain about the technology and organizational structure, Explain about th...

Explain about the Technology and Organizational Structure. Technology and Organizational Structure: Technology affects the Human Resource Structure as within the given wa

Lesson 3.5 skills practice, the equation s=p shows the relationship between...

the equation s=p shows the relationship between the amount george saves from each paycheck george saves and determines how much of a 128 dollar paycheck george save

What is operational crm?, Operational CRM technique is the element of Custo...

Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl

Illustrates advertisement and ethics together in points, Illustrates Advert...

Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC

Discuss different decisions concerning product mix and line, Discuss in det...

Discuss in detail the different Decisions concerning product mix and product line? Product Mix: The first task of Marketing Manager is to response the question. What type

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd