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.explain Henry Assael Model of buying decision behaviour along with diagram.
Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
how to draw consumer profile of a typical buyer of ray ban?
Market segmentation Concept and definition: the concept of the market segment is based on the fact that the markets of the commodities are not homogenous but they are heterog
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
Considering the concept of product life cycle, where would you put video game in their life cycle
Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan
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