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Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
You are needed to complete the following piece of work: 'Bodyproud Fitness' is a relatively new health and fitness company based in Huddersfield. The company was produced in res
What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus
is this grammatically correct or not?
Q. Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag
market testing tools
Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to
When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will
study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
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