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What is Segment Marketing? Segment Marketing: A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which
identifing brand personality in consumers mind
promotion techinques
explain the various approaches that are followed by FMCG companies in test marketing
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Marketing Environment In order to properly identify opportunities and monitor threats, the company ought to begin with a thoroughgoing understanding of the marketing environme
how to write a channel design decision: intensive, selective and exclusive
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in
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