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State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ
What range of activities incorporates in green marketing? Green marketing incorporates an extensive range of activities, comprising product modification, packaging changes an
Question 1 Describe the stages in consumer decision making process Question 2 Define Product line and its strategies Question 3 Write a short notes on Ste
New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod
What is lead evaluation in personal selling process? Lead evaluation: All the processes used for lead generation may not be authentic. Marketer must concentrate on whethe
The percent of sales one product earns in relation to total market sales for all products in that category.
considering the concept of product life cycle, where would you put video games in thir life cycle?
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
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