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Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones
the rise of personal computers in the mid 1980s spurred interest in computer games
Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
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What are the wordings of S.J. Skinner about organizational buying behaviour? In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions and decis
Q. Explain Client agency relationship? Meaning: Clint agency relationship among advertiser and the ad-agency. Cordial Relationship with full trust as well as confidence is must
Explain the Nature and Scope of Advertising. Nature and Scope of Advertising: • Paid form • Non-personal presentation and also Promotion. • Known sponsor • Anyo
Q. Evaluation of advertising media - Magazines and Journals? Are one more form of print media. These are published regularly at regular intervals like fortnightly as well month
Question: Global financial crisis has substantial impact on the worldwide Tourism Industry. Constance Belle Mare Plage hotel is not impartial to it. The hotel has been in ope
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