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what is down-market stretch?
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
What is the relationship marketing? Relationship Marketing: Increasingly, a key objective of marketing is to develop deep, lasting relationships along with all people or o
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
explain the various approaches that are followed by FMCG companies in test marketing?
#consumer mind is a block box discuss?
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
How should Shoppers’ Stop develop its demand forecasts?
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
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