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Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
Question: (a) Explain with examples the meaning of shadow branding? (b) What is the difference between umbrella branding and portfolio branding? (c) List the six market
Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel
Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir
How should shoppers Stop develop its demand forecasts?
Critically analyze Mr. Vincent’s reasoning.
what are advantages and disadvantages of five maketing philosophies
Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T
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