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Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience
A bank uses a certain form at a uniform rate of 60 pads per week. During each of the 52 weeks per year it is in operation. Every replenishment order it places is delivered at one t
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
Handbills and coupons Handbills and coupons are letter size or small sheets of paper that are generally printed from both sides. Advertising distribution companies will compil
Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service
Question 1: (a) Describe what you understand by the "Concept of Integrated marketing" (b) Explain five types of marketing communication that Hilton Hotels can use and prov
Q. Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
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