Product branding, Marketing Management

Assignment Help:

Product branding:

Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A brand identifies the product for a buyer. Marketers see a brand as an implied promise that the level of the quality people have come to expect from a brand is determined by the amount of the profit it generates for the manufacturer. This results from a combination of increased sales and increased price. According to the William J. Stanton, "all trademarks are brands and thus include the word, letters or numbers which may be pronounced they may also include a pictorial design". The American marketing association defines a brand as "a brand is a name, term sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or the group of sellers and to differentiate them for those of competitions". Branding is the practise of giving a specified name to a product or group of product of one seller. Branding is the process of finding and fixing the means of definition. In other words, naming a product, like naming a baby, is known as branding. Parents have children and manufactures too have children, products. As parents, the manufactures also are eager to know the character and capacity of their products on their birth, but not on their names. Thus branding, a management process by which a product is named, branded. A brand name when registered is called trademark. In essence, a brand identifies the seller or market. It can be a name, trademark, logo or other symbol. Under trademark law, the seller is granted exclusive rights to the use of the brand name in the perpetuity. Brands differ from the other assets such as patents and copyrights which expiration dates. 


Related Discussions:- Product branding

Product line and product item, Product item: product item means a specific...

Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a pr

Enumerate about the non-durable goods, Enumerate about the Non-durable Good...

Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s

Iibm instititute of business management, 1.Considering the concept of produ...

1.Considering the concept of product life cycle, where would you put video games in their life cycle?

MANAGING TECHNOLOGY AND INFORMATION, Discuss the issues associated with ...

Discuss the issues associated with a total outsourcing of CIS for WV8.

Determine about the industrial goods, Determine about the Industrial Goods ...

Determine about the Industrial Goods   Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial go

Control of municipality over out-door advertising, Q. Control of Municipali...

Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar

Ask, What are the significant factors that have led to the success of Shopp...

What are the significant factors that have led to the success of Shoppers? Stop?

Explain the marketing communications mix, Explain the Marketing Communicati...

Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd