Product branding, Marketing Management

Assignment Help:

Product branding:

Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A brand identifies the product for a buyer. Marketers see a brand as an implied promise that the level of the quality people have come to expect from a brand is determined by the amount of the profit it generates for the manufacturer. This results from a combination of increased sales and increased price. According to the William J. Stanton, "all trademarks are brands and thus include the word, letters or numbers which may be pronounced they may also include a pictorial design". The American marketing association defines a brand as "a brand is a name, term sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or the group of sellers and to differentiate them for those of competitions". Branding is the practise of giving a specified name to a product or group of product of one seller. Branding is the process of finding and fixing the means of definition. In other words, naming a product, like naming a baby, is known as branding. Parents have children and manufactures too have children, products. As parents, the manufactures also are eager to know the character and capacity of their products on their birth, but not on their names. Thus branding, a management process by which a product is named, branded. A brand name when registered is called trademark. In essence, a brand identifies the seller or market. It can be a name, trademark, logo or other symbol. Under trademark law, the seller is granted exclusive rights to the use of the brand name in the perpetuity. Brands differ from the other assets such as patents and copyrights which expiration dates. 


Related Discussions:- Product branding

Generic product marketing, Select a generic product. Define its customer se...

Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?

Fruit store, write an algorithm to calculate fruit for a fruit store for ex...

write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00

Explain about the marketing information system, Explain about the Marketing...

Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the

Marketing implementation, Marketing implementation: Planning goods s...

Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp

Explain the term cost -pricing decisions, Explain the term Cost -pricing de...

Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c

Marketing and society, Marketing and Society In working to meet the co...

Marketing and Society In working to meet the consumer's requirements, marketers can take some actions that are not accepted by all publics or consumers within the social secto

Export and import procedures and documentation., What are the procedures of...

What are the procedures of export under deferred paymente?

What is internal marketing, What is internal marketing? Internal Marke...

What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing

Describe the dimensions of service quality, Problem : As the marketing ...

Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di

College algebra, Sam has grades of 96,88,86, and 92 on his first four exams...

Sam has grades of 96,88,86, and 92 on his first four exams. What score does he need on his final exam to have an average of at least 90?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd