Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy. 

  • This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
    • Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
    • Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
    • Determine and discuss a pricing strategy (Penetration or Skimming).
    • Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
    • Identify any legal and ethical issues related to the pricing tactics.

o   Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.


Related Discussions:- Product and pricing strategy

Case study using blue ocean strategy, Astor Lodge & Suites, Inc. There are ...

Astor Lodge & Suites, Inc. There are two parts: part A: describe the Us hotel industry and competitive positioning and financial performance. Part B: study the Aus hotel industry a

What do you mean by controllable costs, Q. What do you mean by Controllable...

Q. What do you mean by Controllable costs? Controllable costs Divisional variable (marginal) cost. Divisional 'specific' fixed cost e.g. Specifically incurred by

Diffusion is, The amount and pace of market adoption.

The amount and pace of market adoption.

Show the dimensions of culture, Q. Show the dimensions of culture ? Di...

Q. Show the dimensions of culture ? Dimensions of culture can help management determine  Leadership style e.g. if 'high power distance' then autocratic management exp

Define a penetration pricing strategy, Strategy used to gain as much sales ...

Strategy used to gain as much sales volume as possible as fast as possible by undercutting competitors' prices.

Explain the concept of core competencies, Question 1: Explain the conce...

Question 1: Explain the concept of core competencies and its main characteristics. Describe the different ways by which core competencies can be developed in an organization.

Economic crisis in new member states, Among NMS, we can find various scenes...

Among NMS, we can find various scenes of the economic crisis, ranging from countries with extremely serious crisis to countries with rather milder crisis. These countries can be cl

Portfolio analysis, In portfolio analysis, the business views its product l...

In portfolio analysis, the business views its product lines and business units as separate investments, each responsible for producing a positive return. These separate investments

Explain key principles of total productive maintenance, Question: (a) E...

Question: (a) Explain clearly how businesses may adopt key principles of Total Productive Maintenance in order to create a safe and productive environment. (b) Describe in d

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd