Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy.

This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
- Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
- Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
- Determine and discuss a pricing strategy (Penetration or Skimming).
- Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
- Identify any legal and ethical issues related to the pricing tactics.

o Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.

Related Discussions:- Product and pricing strategy

Stategic management, Critically evaluate the future plans of AEL

Critically evaluate the future plans of AEL

Assignment, Present a real life case study of the concept that you chose in...

Present a real life case study of the concept that you chose in Part One ‘in action’. You can use your own organisation or an organisation of your choice – we recommend you use an

Problems of pursuing only profit objectives, Q. Problems of pursuing only p...

Q. Problems of pursuing only profit objectives? - Conflict with other stakeholder goals for example customers will want a better service and not want to pay anymore, a better s

#title.value chain analysi., how value chain is implemented in an organisat...

how value chain is implemented in an organisation

Strategic management in a global environment, 1. Read "The Global Branding ...

1. Read "The Global Branding of Stella Artois" in page 244 to 258, and answer the following questions: a) Develop a 5-forces analysis of the beer industry, noting whether the force

Strategic information management, TASK 1 What are the key system appli...

TASK 1 What are the key system applications in a business? What role Data/Information plays to support the management decision making. Examine the criteria to be applied when

Show the relationship between equity and debt, Q. Show the relationship bet...

Q. Show the relationship between equity and debt? Gearing is the relationship between equity and debt. Debt is generally long term liabilities that the organisation has. Equi

Topic on training, need to make a memo to company executives explaining why...

need to make a memo to company executives explaining why adequate training is important to the company and how the financial costs can be justified

Prepare a successful quality based strategy, Question: (a) To prepare ...

Question: (a) To prepare a successful quality based strategy requires an effective leadership. Explain briefly the requirements of effective leadership in this context.

Student, explain the role of communication in strategy implementation

explain the role of communication in strategy implementation

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages