Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy.

This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
- Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
- Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
- Determine and discuss a pricing strategy (Penetration or Skimming).
- Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
- Identify any legal and ethical issues related to the pricing tactics.

o Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.

Related Discussions:- Product and pricing strategy

Strategic issues for global market-maximize sales ratio, (1.) Infosys follo...

(1.) Infosys follows a global delivery model that enables the company to maintain standards. The vertical differentiation strategy did help the company to gain control over the ope

Groups and teams, groups and or teams will solve effectiveness and efficien...

groups and or teams will solve effectiveness and efficiency in 21st organisations.discuss

Market segmentaion, how to write an assignment on market segmentaion

how to write an assignment on market segmentaion

The strategic management process, what is the greatest takeaway from this c...

what is the greatest takeaway from this case in terms of strategic management

Evaluating published research, Choose an academic article and produce an ac...

Choose an academic article and produce an academic review in which you analyse, criticise, and reflect on the paper, of no more than 1200 words. The summary should include some def

Market demand and supply information , What kind of market demand and suppl...

What kind of market demand and supply information would be useful to you in deciding upon a business strategy? Ans) Market Demand and Supply Information 1) Do you requ

Show the dimensions of culture, Q. Show the dimensions of culture ? Di...

Q. Show the dimensions of culture ? Dimensions of culture can help management determine Leadership style e.g. if 'high power distance' then autocratic management exp

Essence of management, Do a complete budget for the company you explained i...

Do a complete budget for the company you explained in the Business Plan. You will have to display the profit and loss account, Balance Sheet along with discussions on the budget as

Tools to influence social control, Tools to influence social control ...

Tools to influence social control Mission statements for example purpose and goals promoted. Reward for example linking remuneration with performance. Punishment

Business management, Europe and the U.S have been pioneers in macro and mic...

Europe and the U.S have been pioneers in macro and micro scales in business, both internationally and in their local market. But U.S can be said to be a few step ahead of Europe, c

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages