Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy.

This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
- Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
- Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
- Determine and discuss a pricing strategy (Penetration or Skimming).
- Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
- Identify any legal and ethical issues related to the pricing tactics.

o Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.

Related Discussions:- Product and pricing strategy

Dissemination process to gain commitment, a) Make measures for evaluating ...

a) Make measures for evaluating a strategic plan. b) Make a schedule for executing a strategy plan in an organization. c) Make appropriate dissemination process to gain comm

Profile international markets, Using online research and the resources on t...

Using online research and the resources on the Student Portal, select and undertake market research of 2 possible "emerging economy" countries where Eatmore & Green might be able t

Nano Manufacturing, I need a project and summary of Nano Manufacturing pape...

I need a project and summary of Nano Manufacturing papers, please let me know how much cost it is? i need paper for my final year exam. I would like to finish my Nano Manufacturing

What is organizational design, 1.Middle managers are often at the center of...

1.Middle managers are often at the center of efforts to develop tactical plans to implement established strategies. How are tactical plans typically established? What challenges co

strategy options for an organization, a) Use modelling tools to make strat...

a) Use modelling tools to make strategy options for an organization. b) Make a comparative understanding of activity from organizations in the market. c) Make options to form the

Business management, Europe and the U.S have been pioneers in macro and mic...

Europe and the U.S have been pioneers in macro and micro scales in business, both internationally and in their local market. But U.S can be said to be a few step ahead of Europe, c

Explain business strategy, Explain Business strategy Business strategy...

Explain Business strategy Business strategy is concerned with how an operating unit or strategic business unit approaches a certain market. This is the level where competitiv

Diagnosis of endometriosis, C.M. is a 28-year-old woman with a long history...

C.M. is a 28-year-old woman with a long history of dysmenorrhea managed for many years with oral contraceptives. She stopped taking the pill 8 months ago in anticipation of becomin

What are the four types of strategic control, QUESTION 1 The most impor...

QUESTION 1 The most important purpose of strategic control is to help Top Management achieve organizational goals through monitoring and evaluating the strategic management pro

Strategic Planning and Organizational Development fo, Question 1: Read the ...

Question 1: Read the article in the assigned Reading, “Management: A Journey in Progress.” Which do you think are the most enduring management principles and management responsibil

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages