Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy. 

  • This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
    • Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
    • Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
    • Determine and discuss a pricing strategy (Penetration or Skimming).
    • Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
    • Identify any legal and ethical issues related to the pricing tactics.

o   Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.


Related Discussions:- Product and pricing strategy

Disadvantages of divisional structures, Q. Disadvantages of divisional stru...

Q. Disadvantages of divisional structures? - As the complexity and diversity of products and markets within the group increase, central coordination by a head office or holding

Assignment, TicketID: EM201729KAT59SM where is my assignment,. I would lik...

TicketID: EM201729KAT59SM where is my assignment,. I would like to track process.

Estimate the cost of making the threaded studs, Estimate the manufacturing ...

Estimate the manufacturing cost for a bearing housing following the Formula Student Costing Scheme.   Dimensions and materials of the bearing housing will depend on your student

Show the budgetary planning, Q. Show the Budgetary planning ? A budget ...

Q. Show the Budgetary planning ? A budget is a forecast and quantified plan of action. Budgetary planning creates a budget like a part of the planning process for the organisat

Influences on consumer behavior, Using online research and the resources on...

Using online research and the resources on the Student Portal: 1. Identify aspects of culture which may have an impact on the international marketing of your selected marketing

Vikash kumar, social responsblities of strategic decision maker

social responsblities of strategic decision maker

Environmental scan, Environmental scan: Arpanaa is located along the giriv...

Environmental scan: Arpanaa is located along the girivalam path of the holy city which is a favourable destination for many people who wish to stay .There are around three competi

Branch manager, Discuss how changes in income ,technology ,or other changes...

Discuss how changes in income ,technology ,or other changes in the economic environment may lead to changes in the balance between public and private provision .Illustrate,for ins

SWOT, #quIf a SWOT analysis reveals that an objective is unattainable, apar...

#quIf a SWOT analysis reveals that an objective is unattainable, apart from changing the objective, what other changes might make the goal attainable? • Discuss the limitations of

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd