Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy. 

  • This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
    • Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
    • Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
    • Determine and discuss a pricing strategy (Penetration or Skimming).
    • Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
    • Identify any legal and ethical issues related to the pricing tactics.

o   Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.


Related Discussions:- Product and pricing strategy

Strategic information management, TASK 1 What are the key system appli...

TASK 1 What are the key system applications in a business? What role Data/Information plays to support the management decision making. Examine the criteria to be applied when

Behaviour of divisional senior executives, Q. Behaviour of divisional senio...

Q. Behaviour of divisional senior executives? EVA can affect the behaviour of divisional senior executives in the following ways. 1.  They would concentrate their investment

Knowledge audit, Commence the knowledge audit by identifying the knowledge ...

Commence the knowledge audit by identifying the knowledge gaps and blockages in the organisation, as follows: a)  Consider each of the ten checklist issues listed, and assess fr

Zachman framework, Discuss the following quotation and please provide ...

Discuss the following quotation and please provide examples. "Enterprise Architecture frameworks such as the Zachman Framework are essentially conceptual skeletons tha

Principles of hyper competitive strategies., how might the principles of hy...

how might the principles of hyper competitive strategy b apllied to a fashion retailing industry

Sanlam, write an essay of approximately 1500 words in which you critically ...

write an essay of approximately 1500 words in which you critically analyse and evaluate the value innovation strategy that sanlam opted for in their 2009 blue star financial advise

Define a penetration pricing strategy, Strategy used to gain as much sales ...

Strategy used to gain as much sales volume as possible as fast as possible by undercutting competitors' prices.

Cues of unmet demand, what cues that might cause a company to suspect there...

what cues that might cause a company to suspect there is unmet demand for its products or services. How would I design a test to determine whether My suspicions are correct?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd