Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy.

This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
- Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
- Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
- Determine and discuss a pricing strategy (Penetration or Skimming).
- Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
- Identify any legal and ethical issues related to the pricing tactics.

o Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.

Related Discussions:- Product and pricing strategy

Benefits of shared service centres, Q. Benefits of shared service centres ?...

Q. Benefits of shared service centres ? ¸ Economies of scale e.g. sharing overhead of a centralised function or process across divisions in the same group, it avoids divisions

Influences on consumer behavior, Using online research and the resources on...

Using online research and the resources on the Student Portal: 1. Identify aspects of culture which may have an impact on the international marketing of your selected marketing

Beyond budgeting approach, The beyond budgeting approach may include the fo...

The beyond budgeting approach may include the following: Use of rolling budgets concentrating on cash forecasts and not cost control. Budgets revised more frequently

Strategy Formulation, # 14 Strategy formulation presupposes a set of goals ...

# 14 Strategy formulation presupposes a set of goals and objectives. Why aren''t goals and objectives obvious? What characteristics of people and organizations can make setting goa

Social choice mechanism, Assume a city of 1 million people, 75% of who are ...

Assume a city of 1 million people, 75% of who are willing to pay $1 maximum (each) to clean up pollution. The rest of the population is willing to pay $100 each to clean up polluti

Distinguishes between deliberate and emergent strategies, 1 .Characterize t...

1 .Characterize the culture of the organization in which you work. How does this culture affect the work of middle managers? Have you experienced deliberate interventions by senior

Tools to influence social control, Tools to influence social control ...

Tools to influence social control Mission statements for example purpose and goals promoted. Reward for example linking remuneration with performance. Punishment

Prepare a successful quality based strategy, Question: (a) To prepare ...

Question: (a) To prepare a successful quality based strategy requires an effective leadership. Explain briefly the requirements of effective leadership in this context.

What is the average contribution and selling price per unit, Division X has...

Division X has a target return on investment (ROI) of 12%. It has fixed costs of £400,000 and a variable cost per unit of £5. The net assets of the division forecast for the next

What techniques would you use, Question 1: "Sometimes conflicts escalat...

Question 1: "Sometimes conflicts escalate, the atmosphere becomes charged with anger, frustration, resentment, mistrust, hostility, and a sense of futility....in such a confli

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages