Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy.

This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
- Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
- Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
- Determine and discuss a pricing strategy (Penetration or Skimming).
- Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
- Identify any legal and ethical issues related to the pricing tactics.

o Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.

Related Discussions:- Product and pricing strategy

Question 3, Conduct an industry & a 5-Forces analysis for BOE/AIR. w/focus ...

Conduct an industry & a 5-Forces analysis for BOE/AIR. w/focus on commercial aircraft mfg (Hint: extend POV to travel preferences now & future, & review BOE/Air''s POVs on the indu

Explain about opportunity cost pricing, Q. Explain about Opportunity cost p...

Q. Explain about Opportunity cost pricing? Opportunity cost pricing is considered most mathematically correct way of viewing transfer pricing. Reason is that it looks at transf

Industry Profitability, How do the five competitive forces in Porter''s mod...

How do the five competitive forces in Porter''s model affect the profitability of the overall industry? For example, in what way might weak forces increase industry profits, and in

Define global and international regional strategies, 1. What are the streng...

1. What are the strengths and weaknesses of the mission statement? Which of these statements are effective guides to decision-making within an organization? Which, if any, of th

External buying decisions, The group consolidated financial results would n...

The group consolidated financial results would normally be effected, if an internal buyer uses their autonomy and makes a decision to buy outside the group, rather than buy interna

Evaluate total shareholder return, Q. Evaluate Total shareholder return? ...

Q. Evaluate Total shareholder return? Total shareholder return (TSR) TSR = {(Dividend per share + Growth in share price) / (Market share price at the start of the period)

Leadership, i have to redo the assignment

i have to redo the assignment

What is strategy?, What Is Strategy? 1. A company's strategy is manage...

What Is Strategy? 1. A company's strategy is management's game plan for how to grow up the business, how to attract & please customers, how to compete effectively, how to cond

Discuss the key activities of the strategic manageme, Discuss the key activ...

Discuss the key activities of the strategic management process. Explain why it is important for managers to recognise the interdependent nature of these activities.

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages