Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy.

This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
- Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
- Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
- Determine and discuss a pricing strategy (Penetration or Skimming).
- Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
- Identify any legal and ethical issues related to the pricing tactics.

o Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.

Related Discussions:- Product and pricing strategy

Why are crafting & executing strategy important, Why are Crafting & Executi...

Why are Crafting & Executing Strategy Important? 1. Crafting & executing strategy are the top managerial tasks for two very large motives:- (a). Here, compelling requirem

Prepare the table showing net profit and residual income, Question: A l...

Question: A large conglomerate with diverse business activities is currently considering whether it should commence Project X and has gathered the following data: Project X

Student, explain the role of communication in strategy implementation

explain the role of communication in strategy implementation

Mensa Inc., Describe the situation facing Mensa at time of the case. This ...

Describe the situation facing Mensa at time of the case. This should include major issues facing the company and the decisions that need to be made.

What is organizational design, 1.Middle managers are often at the center of...

1.Middle managers are often at the center of efforts to develop tactical plans to implement established strategies. How are tactical plans typically established? What challenges co

Industrial accident, An industrial accident may be defined as "an occurrenc...

An industrial accident may be defined as "an occurrence. Which interrupts or interferes with the orderly progress or work in an industrial establishment." According to the Facto

Impact of environmental factors, Political Factors Political stability o...

Political Factors Political stability of parties and their actions like granting etc might also influence the business expansion plans of Bread Talk up to lesser extent in Singa

Fratar method, The following table shows present trips between three zones ...

The following table shows present trips between three zones and the predicted total trips in 10 years. Distribute the predicted trips using the average factor method. Stop with two

Merits of economic value added, Merits of economic value added (EVA): -...

Merits of economic value added (EVA): - Cash not accounting based measure therefore less distorted for performance measurement. - Consistent or goal congruence with profit

Macroeconomic effects of crisis, Central banks had been supplying short-ter...

Central banks had been supplying short-term funding to smooth needed adjustments in the banking sector, but that alone could not stem bank losses. So what had been addressed as a l

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages