Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy. 

  • This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
    • Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
    • Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
    • Determine and discuss a pricing strategy (Penetration or Skimming).
    • Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
    • Identify any legal and ethical issues related to the pricing tactics.

o   Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.


Related Discussions:- Product and pricing strategy

Evaluate the dividend yield, Q. Evaluate the Dividend yield? Creating ...

Q. Evaluate the Dividend yield? Creating shareholder value  Dividend yield Dividend yield     = (Dividend per share / Market share price) x 100% The dividend yiel

Ansoff growth matrix, Ansoff Growth Matrix The Ansoff Growth matrix is a...

Ansoff Growth Matrix The Ansoff Growth matrix is a framework that helps firms to decide their product and market growth strategy . Market penetration In market penetration

Planning for sustainability, A university has a small dorm with four rooms,...

A university has a small dorm with four rooms, in which three sophomores, A, E, and J, and a freshman, C, are residing. Not being equipped with gas/electricity meters for individua

Prepare a brief on decision making, Question 1 "Use anger correctly and...

Question 1 "Use anger correctly and improvements will happen!" To what extent this statement is true? Question 2 Company "Great Success" wishes to train its staffs o

Discuss the organizational structure of a restaurant, Question 1: (i) ...

Question 1: (i) In food production, the success of the operation depends on the Executive Chef and his various heads of sections in the main kitchen. What are these sections

Ideal mission statement of a business organisation, Question: a) (i) H...

Question: a) (i) How many components are there in an ideal mission statement of a business organisation? (ii) Name these components? b) Using the above named component

Sanlam, write an essay of approximately 1500 words in which you critically ...

write an essay of approximately 1500 words in which you critically analyse and evaluate the value innovation strategy that sanlam opted for in their 2009 blue star financial advise

Arguments for the controllability principle, Q. Arguments for the controlla...

Q. Arguments for the controllability principle?  - It would be considered fairer by a manager if they were not assessed on costs which are not within their own control. This is

Business and corporate level strategy, Business-Level Strategy From the...

Business-Level Strategy From the outset, you were required to focus on the strategic business unit (SBU) to ensure that Business-level strategies could be applied. The challeng

Explain the function of the group, a.     Explain the function of the group...

a.     Explain the function of the group. b.     For each group, describe the following: 1)     How it came into being. 2)     How long it has existed (and is expected to

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd