Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy. 

  • This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
    • Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
    • Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
    • Determine and discuss a pricing strategy (Penetration or Skimming).
    • Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
    • Identify any legal and ethical issues related to the pricing tactics.

o   Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.


Related Discussions:- Product and pricing strategy

Assignment, i have many question i need to apply it on Saudi company and i...

i have many question i need to apply it on Saudi company and i need your help

Competitive strengths, a) Use appropriate tools to examine the  affects of ...

a) Use appropriate tools to examine the  affects of present business plans. b) Review the position of an organization in its present market. c) Measure the competitive strengths

Investment planning, Using examples, explain the differences between the pr...

Using examples, explain the differences between the primary and secondary markets for securities. Question Discuss systemic risk and any effects that it might have on investo

Discuss the strategic management models, VRC is a family owned business whi...

VRC is a family owned business which has been manufacturing racing cycles for over a century. Over the years, the company has been relatively successful, although its growth has te

Discuss the main categories of the matrix, Question: (a) ‘Many organi...

Question: (a) ‘Many organisations are using the internet a tool for survival. Digital firms require new organisational designs and management processes'. Explain how the Por

How value chain framework important to managers, Question: The steps in...

Question: The steps in value chain analysis are to examine the company's primary activities and support activities. (a) Elucidate the primary and support activities. (b)

Calculate the dividend yield and total shareholder return, The following de...

The following details are available for company Z  · Share price at the beginning of the year £3.87 Share price at the end of the year £4.23 Dividend proposed and pa

Assignment, Present a real life case study of the concept that you chose in...

Present a real life case study of the concept that you chose in Part One ‘in action’. You can use your own organisation or an organisation of your choice – we recommend you use an

Synergy, Mergers and acquisitions (abbreviated M&A) are both an aspect of c...

Mergers and acquisitions (abbreviated M&A) are both an aspect of corporate strategy, corporate finance and management dealing with the buying, selling, dividing and combining of di

Impact of environmental factors, Political Factors Political stability o...

Political Factors Political stability of parties and their actions like granting etc might also influence the business expansion plans of Bread Talk up to lesser extent in Singa

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd