Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy.

This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
- Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
- Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
- Determine and discuss a pricing strategy (Penetration or Skimming).
- Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
- Identify any legal and ethical issues related to the pricing tactics.

o Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.

Related Discussions:- Product and pricing strategy

Calculate capacity of the system, Cookie company is open for all day and ni...

Cookie company is open for all day and night, 24 hrs. Enough demand exists to keepthe cookie company busy 24 hrs. Assume you have: (i) One oven which can accommodate one tray

Managerial decision analysis, A transport company must collect and deliver ...

A transport company must collect and deliver loads from and to various locations along a straight road (call it the x -axis). The truck must start and end each day at the origin (t

Strategy development processes-vision and mission, Strategy development pro...

Strategy development processes Vision and mission statements There was no announcement about Aldi's mission statement, but it's vision relates to offer its customers in

Find the minimum total cost, A fence enclosure consists of a rectangle of l...

A fence enclosure consists of a rectangle of length L and width 2 R , and a semicircle of radius R , as shown in Figure 1. The enclosure is to be built to have an area of 1600 m

What is benchmarking, A technique employed to help with deciding which soft...

A technique employed to help with deciding which software package to select.

What are the six steps in strategic planning, Question: (a) Explain, w...

Question: (a) Explain, with an example of your choice, why providing more resources on a project does not always lead to completion of the work earlier than scheduled or getti

Identify and evaluate a suitable business case , Tasks: With your chos...

Tasks: With your chosen scenario: o Briefly describe the initial structure - set baseline o Create a strategic project plan with: A strategic project analysis

Recommendation for future strategies, QUESTION As a member of a strateg...

QUESTION As a member of a strategic management team, you are assigned to write a functional report on the future of the ICT industry in Mauritius. You are expected to consider

Case study on fisher price, Fisher price is famous for manufacturing qualit...

Fisher price is famous for manufacturing quality toys at moderate prices. Fisher price is the best known brand for toys. It enjoys the largest market share of around 65% in the ind

Behaviour of divisional senior executives, Q. Behaviour of divisional senio...

Q. Behaviour of divisional senior executives? EVA can affect the behaviour of divisional senior executives in the following ways. 1. They would concentrate their investment

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages