Product and pricing strategy, Strategic Management

Assignment Help:

Product and Pricing strategy. 

  • This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
    • Explain the rationale for the components of the product strategy, such as branding, features/attributes of the product/service, positioning, and service features.
    • Discuss how will these product strategy items add value, fit the target market, and support effective marketing.
    • Determine and discuss a pricing strategy (Penetration or Skimming).
    • Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
    • Identify any legal and ethical issues related to the pricing tactics.

o   Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.


Related Discussions:- Product and pricing strategy

Explain about financial analysis, Q. Explain about Financial analysis? ...

Q. Explain about Financial analysis? The objective of financial statements is to provide information to all users of accounts to help them for decision-making.  Note that most

Determine the level of rents of social housing, Explain what is meant by 'n...

Explain what is meant by 'non-market housing' and by what means it is delivered in either the UK or a country of your choice. What problems arise in its delivery? Outl

Perform external and internal audits, Perform external and internal audits ...

Perform external and internal audits Follow the strategic development content then Aldi can perform external and internal audits. In external audit is considered an important

Stategic management, Critically evaluate the future plans of AEL

Critically evaluate the future plans of AEL

Synergy, explain the concept of synergy

explain the concept of synergy

Discuss the pillars of total productive maintenance, Question : (a) Wh...

Question : (a) When equipment or a part thereof suddenly stops working, the operating costs in that environment start increasing due to production losses, capacity losses and

Internal Environment, Explain the internal environment by undertaking the i...

Explain the internal environment by undertaking the internal auditing in the form of management, marketing, accounting, operations/production research and development an management

Mensa Inc., Describe the situation facing Mensa at time of the case. This ...

Describe the situation facing Mensa at time of the case. This should include major issues facing the company and the decisions that need to be made.

Evaluate the dividend yield, Q. Evaluate the Dividend yield? Creating ...

Q. Evaluate the Dividend yield? Creating shareholder value  Dividend yield Dividend yield     = (Dividend per share / Market share price) x 100% The dividend yiel

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd