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what are the faciliting functons of marketing
Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly
Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
Question: "One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering t
factors affecting the product life cycle
Product life Cycle Strategies After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of pro
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
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