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Q. Evaluation of advertising media - Magazines and Journals? Are one more form of print media. These are published regularly at regular intervals like fortnightly as well month
Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
what is affortability based pricing?
Question: (a) Explain with examples the meaning of shadow branding? (b) What is the difference between umbrella branding and portfolio branding? (c) List the six market
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
product mix pricing,price adjustment strategy,
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