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how the hotel industry use 7ps
Question 1: (a) What is meant by knowledge management strategy? (b) Define the RICE model and explain how you would apply it in designing a knowledge management strategy for
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as
Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'
1. Describe Back to Nature’s target market. [5 marks] 2. Outline Back to Nature’s (business and marketing) objectives. [5 marks] 3. Describe and evaluate the promotional strategies
''Analyze and assess the importance the marketing concept to a marketer in today’s global and competitive environment.’
Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
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