Principle of efficient clint agency relationship, Marketing Management

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Q. Principle of efficient Clint Agency Relationship?

Principle of efficient Clint Agency Relationship:-following points improve the CAR effective.

1) Not to advertise for Immediate Competitive Units.

2) Clint's Prior sanction of all Expenditure.

3) Prompt Payment.

4) Passing down Cash Discounts to Client.

5) Not to Blame Agency for Media-Lapses.

6) Good Services.

7) Trust and Confidence

8) Written Agreement

9) Frequent Contact among Agency and Clint

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