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Q. Principle of efficient Clint Agency Relationship?
Principle of efficient Clint Agency Relationship:-following points improve the CAR effective.
1) Not to advertise for Immediate Competitive Units.
2) Clint's Prior sanction of all Expenditure.
3) Prompt Payment.
4) Passing down Cash Discounts to Client.
5) Not to Blame Agency for Media-Lapses.
6) Good Services.
7) Trust and Confidence
8) Written Agreement
9) Frequent Contact among Agency and Clint
State the term- Consumer goods Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries,
After their first arrival, the telephone, email, fax, mobile phone and the internet were rapidly accepted in business contacts and for doing business transactions, creating fresh c
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
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identify and briefly describe four trends in the macro /market environment
Steps involved in brand development
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann
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