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Primary grouping of direct marketing
4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different characteristics.
Three primary groupings are: the ability of each to communicate; costs involved; and control that each tool can maintain.
Question 1: Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius. Question 2: Cr
Discuss the importance of strategy and good leadership in marketing
How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li
differentiate between histogram and histograms,correlation and regression
What is The Role of Marketing Communications It is possible to deduce that marketing communications are about promotion of both the organisation and its offerings. Marketing co
CONSUMER MIND IS A BLACK BOX DISCUSS
Question 1: Determine the role of market segmentation in effective marketing. Identify and briefly describe the criteria that you would use to help establish whether a variable
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Q. Show the Ethical aspects of advertising? Promotes Social Evils: - A few advertisements give birth to social evils. They demand to buy the products which are injurious to h
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