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How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde
what are the identifying the major channel alternatives ?
Define marketing mix
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explain the various approaches that are followed by FMCG companies in test marketing
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
whom do you think Rajender will eat with? why?
Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann
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