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Question : (a) Explain the term service encounter. (b) With reference to examples of services, discuss the three levels of customer contact services. (c) One tre
What is Product Line Pricing? Product Line Pricing: Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the
Question 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points needs to be addressed from Unit 6 compl
What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be
list out secondary sources of information while pursuing market research.
Q. Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.: The many stages in NPD are:- (1) G enerating Ne
Importance of the positioning or why positioning: 1. To create a distinctive place of a product or service in the minds of potential customers. 2. To provide a c
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
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