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Question 1: Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive
‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r
Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni
Segmenting industrial markets: 1. Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase
Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble
Q. Explain about Judgement Method for preparing advertisement Budget? Judgement Method: - In this process advertising budget is decided by the experienced manager of company on
what are thepproaches used by FMCG companies in test marketing?
Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
my assignment (case study ) on selected organisation
What is the significance of problem recognition in decision making process? Problem Recognition: As any other decision-making process, this is the first stage of the organ
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