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How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
CONSUMER MIND IS A BLACK BOX DISCUSS
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
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Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
what is the difference between perception and positioning in marketing mix
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
Question 1: The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forth
describe the elements of a company''s marketing enviroments
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