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Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
why we need to study promotion in marketing?
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,
Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
Categorization of the advertising:- The objective of advertising differs under different situations. One advertiser may perhaps seek to generate immediate response from the cus
A binary relation R from A to B is said to be a function if for every element a in A, there is a unique element b in B so that (a, b) is in R. For a function R from A to B, instead
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
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