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Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
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full detail since it is assignment
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive par
considering the concept of product life cycle where would you put video games in thier life cycle
Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of
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