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Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
Explain about the role of customers in microenvironment of a company. Customers: Customers The Company should study its customer markets closely and continue to date alo
Question 1 (i) What is meant by ‘power' in organisations? (ii) Examine the main sources of power in organisations. (iii) In what ways might organizational sub-units ge
what are famous examples of down-market stretching done by large companies?
How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
Jill is the leading scorer on her basketball team, with an average of 13.2 points per game. Which best describes Jill"s scoring average:rate ir ratio?
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
brand personality of MacDonald
Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
how to do market segmentation
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