Price and promotion, Marketing Management

Assignment Help:

Price

      The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excluding cone and cup), oat con for RM1.50, RM1 for the cup,a slice of diet cake RM3 these prices are very competitive but fairly conservative.

Place

      Central market is located in the city center whereby thousands of people come to visit each day. There is a huge traffic in the mall during weekends and on holiday. The location is well surrounded by colleges, banks offices etc., therefore there is a strong probability that the product will not miss to make the product know to customers. The parlor will be located at the ground floor nearby the sushi restaurant; the rent fee will be RM1000 per month and rm500 for the security.

Promotion

      Free sample of our product will be given at the grand opening, and t-shirts, caps, penswith the company's logo and the sentence 'bring winter in summer withSchovas" will be worn by employees.

A member card will be given for the 100 first customers and a free ice cream when the points reach 50.


Related Discussions:- Price and promotion

Calculate total cash interest payment, Jump Up Corporation issued five-year...

Jump Up Corporation issued five-year, 5% bonds with a face value of $800,000 on January 1, 2011.  Interest is paid annually on December 31.  The market rate of interest on this dat

Essay, Consumer mind is black box. Discuss

Consumer mind is black box. Discuss

Administrative law from civil law and criminal law, Question 1: How dif...

Question 1: How different is administrative law from civil law and criminal law? Explain your answer by giving examples and citing court decisions. Question 2: What are

Five major developments that have led to globalisation, Describe briefly FI...

Describe briefly FIVE major developments over the past twenty years or so that have led to globalisation. Improved transportation Transportation systems, especially rail,

Explain the term market research, QUESTION 1 (a) Explain the term Marke...

QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been

Brand policies., what is the importance of branding policies in an organisa...

what is the importance of branding policies in an organisation

Agencies working for competitors, Advertiser must avoid giving his advertis...

Advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor. For the reason that in that case ad agency mayn't be in a positio

What is demographic segmentation, What is Demographic Segmentation? D...

What is Demographic Segmentation? Demographic Segmentation: This characteristic as like age, sex, income, marital status, occupation as well as education are most frequen

Describe the manufacturing process , As discussed in the video lectures for...

As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.

Main features of market or marketing orientation, Explain the main features...

Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd