Price and promotion, Marketing Management

Assignment Help:

Price

      The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excluding cone and cup), oat con for RM1.50, RM1 for the cup,a slice of diet cake RM3 these prices are very competitive but fairly conservative.

Place

      Central market is located in the city center whereby thousands of people come to visit each day. There is a huge traffic in the mall during weekends and on holiday. The location is well surrounded by colleges, banks offices etc., therefore there is a strong probability that the product will not miss to make the product know to customers. The parlor will be located at the ground floor nearby the sushi restaurant; the rent fee will be RM1000 per month and rm500 for the security.

Promotion

      Free sample of our product will be given at the grand opening, and t-shirts, caps, penswith the company's logo and the sentence 'bring winter in summer withSchovas" will be worn by employees.

A member card will be given for the 100 first customers and a free ice cream when the points reach 50.


Related Discussions:- Price and promotion

Explain about the buying decision process, Explain about the buying decisio...

Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i

State about the network marketing organisations, State about the network ma...

State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others

Shopeersstop, what are significant factors that have led to the success of ...

what are significant factors that have led to the success of shoppers'''' sto

Consumer adoption process and its various stages, The consumer adoption pro...

The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li

Explain the stages in the Product Life Cycle with examples., Explain the st...

Explain the stages in the Product Life Cycle with examples.

What are marketing-service agencies, What are Marketing-Service Agencies? ...

What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w

Marketing analysis, Marketing analysis: Managing the marketing funct...

Marketing analysis: Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment t

Market segmentation in mobile phone market, Mobile phone majors Nokia, Eric...

Mobile phone majors Nokia, Ericsson and Motorola -along with a couple of aggressive new entrants like Samsung and Panasonic - are gearing up to grab a piece of action in the Indian

Commercialization - new product development, Commercialization The eig...

Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd