Prepare an asset for the company, Other Management

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Branding started because companies wanted their services and products to be distinguishable from the generic dross of others and prepare an asset for the company. This is still the case today, even when brand owners don't necessarily make the product. Communicating what a brand stands for is usually integral to most public relations campaigns.

Critically show the do's and don'ts PR specialists need to consider while communicating the brand?

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