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Branding started because companies wanted their services and products to be distinguishable from the generic dross of others and prepare an asset for the company. This is still the case today, even when brand owners don't necessarily make the product. Communicating what a brand stands for is usually integral to most public relations campaigns.
Critically show the do's and don'ts PR specialists need to consider while communicating the brand?
Dealer Library Plan (DLP): Under this plan, as agreement is reached between the library and the publishers or a group of publishers whereby the publishers send books as soon a
Keiretsu This is a Corporate conglomerates whose members are cooperate with each other for strategic purposes within the international business environment; a Japanese term.
Problem: a. Describe how Integrated Resorts can be designed and managed to comply with the Government policy of "Maurice Ile Durable". b. What are the challenges faced by t
Home Bindery vs Commercial Bindery: The decision whether to send material to a commercial binder or to have a binder in the library is to be decided first. As binderies become
Covering Materials: Leather: Leather was the primary covering material for books until the third decade of the last century. It is only later that the commercial publishers
Choice of Bindery: Factors to be Considered Outside binders are normally selected through competitive bidding or through free selection. Whatever the case, the librarians sho
why is it important for managers to understand macro economics
Professionals: Professionals, like medical and legal practitioners, need information to pursue their vocations. The physicians cannot afford to ignore new developments in the
The Enterprise Project Management Model Enterprise project management is a tool that gives an overall view of the resources and the project management activities and brings in
Question (a) A plastics manufacturer has 1200 boxes of transparent wrap in stock at one factory and another 1000 boxes at its second factory. The manufacturer has orders for th
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