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A big multinational company wishes to employ a PR manager for all its PR activities.
a) What according to you would be the advantages and disadvantages of having its own PR department versus a consultancy firm?
b) Advise management whether it would be cheaper to employ an in-house PR manager than appoint a consultancy firm.
The United Motors is introducing a new brand of cars for the mauritian public. Prepare a press release to be distributed to the press for this event.
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VALUE OF INFORMATION SERVICES: At the outset, it must be emphasised that there is no consensus of opinion among information scientists and professionals regarding the "concept
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