Using the information that you already know about the business and its products, and through consideration of the PEST and SWOT factors, you are required to prepare a brief marketing plan document that you are going to use in your discussion with Amara and Tariq. Using the following headings to produce the marketing plan for Tots & Teens Fashion:

Section- Marketing Context

• An explanation of the marketing process
• Evaluation of the costs and benefits associated in adopting a marketing approach
• An explanation of factors to consider in a PEST analysis
• An explanation of factors to consider in a SWOT analysis

Section - Marketing Mix

• Mission Statement and Objectives

This will set out who the business is, what the business is trying to achieve, and why people should choose the business instead of a competitors

• Marketing Mix

You should construct a marketing mix for each of the following potential markets: (The table format as attached at the end of this assignment brief may help with this task)

- Affluent families who frequently shop in Birmingham
- Teenagers who have a limited budget
- Independent retailers throughout Europe who wish to sell British designer clothes/accessories.
- One other consumer market segment that you should identify yourself.