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Question 1: (a) What is brand management? What are your favourite brands and why? (b) Select two consumer brands of your choice which compete in the same market. Evaluate
Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
What is the slope of a line that contains points (2,4) and (-2,-4) ?
Explain the six key criteria for strategy selection by providing appropriateexamples
Discuss consumer mind is a black box
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
What is the working of final or last barrier to exchange in channels distribution? All problem are signifies the discrepancy of quantity and assortment within the exchange proc
consumer market segmentation
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