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Practical Application in Conducting the Interview:
Interviews can be conducted by face to face meeting, telephonically or video recording. If possible interview should be conducted in a quite place. The subject should be seated in a comfortable position and should be told before hand approximately how many minutes the interview will take.
Recording of responses should be done simultaneously. In recording answers in which the. subject talks very rapidly, it is impossible for interviewer to record in long hand. In this case it may be feasible to use a tape recorderlvideo recording with the permission of subjects. Experience of writing in short hand is useful.
The art of establishing rapport (of putting interviewee at ease) is really not difficult. It is important that the interviewers begin by identifying themselves and by giving reason for research. They should ask permission to interview, create a friendly and pleasant atmosphere for the subjects. Interviewees should be promised confidentiality, told that their frank opinions are needed and that their responses will be anonymous. They should not give pressure to the individual to answer e.g. if the subject do not want to answer embarrassing questions, they should be told they need not answer unless they wish to do so. If such questions are left until late in the interview, after a rapport has been established, it is usually easier for the interviewee to answer them.
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identify and explain s categories of quality and their uses in a company
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