Practical Application  in Conducting the Interview: 

Interviews can be conducted by  face  to  face meeting, telephonically or video recording.  If possible interview should be  conducted in a quite place. The subject should be seated  in  a comfortable position and should be  told before hand approximately how many minutes the interview will  take. 

Recording of  responses should be  done simultaneously. In recording answers  in which  the. subject talks very rapidly, it  is impossible for interviewer to record in long hand. In this case it may  be  feasible to use a tape  recorderlvideo recording with the permission of  subjects. Experience of writing in  short hand is useful. 

The art  of  establishing rapport  (of  putting interviewee at ease)  is really not difficult. It is important that the interviewers begin  by identifying themselves and by  giving reason for research. They should ask permission to  interview, create a friendly and pleasant atmosphere for the subjects. Interviewees should be  promised confidentiality, told that their frank opinions are needed and that their responses will  be  anonymous. They should not give pressure to the individual to answer  e.g.  if the subject do not want  to answer embarrassing questions, they should be  told they need not answer unless they wish to  do so. If  such questions are  left until  late in the interview, after a rapport has been established, it is usually easier for the interviewee  to  answer them.