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As risk manager, you are concerned about the additional liability exposure the firm will face if it accepts the project. you obtain an estimate of the annual total loss distribution from an insurance company that has many years of experience dealing with these types of exposures. The annual total loss distribution has a mean of $125,000, a standard deviation of $50,000, and a skewness coefficient of 2.
The management team is worried about how the potential liability losses will be financed. The company decides to establish a loss reserve such that it can be 92% confident that its actual losses can be met by the fund. determine the size of the required loss reserve.
Explain the various approaches that are followed by FMCG Companies in test marketing.
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f
service life cycle
Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their
What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly
Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of
market positioning error
What is Conditional Probability? Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached
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