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Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
What is Line Modernization in Product Line? Line Modernization: Even though the product line length is enough the line might require to be modernized. The matter is wheth
considering the concept of product life cycle, where would you put video games in their life cycle?
Discuss the importance of strategy and good leadership in marketing
QUESTION a) Explain fully why and how government intervenes in the foreign exchange market b) "Changes in the equilibrium exchange rate between a pair of currencies relies o
Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa
Explain the involving marketing tourism using diagram
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