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Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
prodact mix of lg company
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
brand personality of MacDonald
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
why BBA student needs study marketing
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod
marketing strategy for guess perfume
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
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