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Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
identifing brand personality in consumers mind
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
How should shoppers Stop develop its demand forecasts?
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