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Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua
why do we need marketing segmenttion
Importance of media planning One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rath
Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
What is Demographic Segmentation? Demographic Segmentation: This characteristic as like age, sex, income, marital status, occupation as well as education are most frequen
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
process of buying
marketing environment
The first five years of operation target marketare people aged between (2- 67) years old. The demographic age of KualaLumpur population shows that: 0-14years: 29.6%(male4
Question 1: a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer. b) Describe how brandi
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