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Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has
Explain about existence of marketing as an indispensable activity. Existence of Marketing: Marketing is as old as mankind that a young child trying to persuade his mother
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
how cost structure influence in pricing a product?
"consumer mind is a block box" -discuss
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
What necessitated the replacement of traditional advertising with positioning
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