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briefly expain trend describe the impact of the trend on the idustry
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
what is international marketing
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
How Relationship can be Improved:- 1) Not advertising for instant competitive units of its clients. 2) Previous approval of client for all expenditure incurred. 3) Making
Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t
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