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HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?
what is competitor analysis
Consumer mind is black box discus
Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
How should price be set on a product or service for the first time?
Q. Describe various tasks in product line appraisal? Ans.: Company objectives influence product line length. 1 objective is to make a product line to induce up sel
under positioning
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
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