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Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
the relationship between the 4Ps
Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains
Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie
Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic
impact of having inadequate system design in the lead time and engineering cost
Factors influencing pricing decisions
Question 1: Prepare and discuss the managerial implications of a SWOT analysis of a tourist transport with which you are familiar. Question 2: In managerial terms, disc
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
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