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Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Question 1: a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications. b) Elaborate on two factors of
Explain the term- Market exchanges Market exchanges (Bagozzi, 1978; Houston and Gassenheimer, 1987) are transactions which occur independently of any previous or subsequent exc
Industrial Goods All goods and services that are used in the production of other goods and services subsequently supplied to consumers. Industrial goods separated into 3 catego
What are the reasons of channels of distribution in economic system? Channels of distribution in any specified economic system emerge due to the following reasons: Effici
What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres
Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe
Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir
Various approaches by FMCG companies ..
Draw the typical profile(s) of Shoppers’ Stop customer segmen
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