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1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
Explain about packaging in marketing functions of physical treatment. Packaging: Packaging has become one of the necessary services of modern marketing. This acts like a m
A manufacture of hardware products wants enter into new markets overseas. They are initially planning to market its products and establishing sales organizations in India, Banglade
Explain about the Promotion Strategies. Promotion Strategies: The promotion strategies of a global marketing organization comprise advertising, promotion, sales, publicit
Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
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